Law firm launches Kindness Campaign to benefit cancer patients, families

Birmingham law firm Environmental Litigation Group has represented thousands of clients suffering from cancer, many after exposure to asbestos or other substances.

And after getting to know these gravely ill people and their families, ELG staff wanted to try to make their lives a little easier.

So the firm recently launched The Kindness Campaign, in which it urges people in Birmingham and across the United States to fill gift baskets with healthy food and other items and deliver them to cancer sufferers.

“We know what they are going through, and we just wanted to bring a smile to their face and make them happy,” said Hilda Oltean, ELG marketing manager.

The response has been good, with about 200 baskets delivered since the beginning of 2017, according to Oltean,

“It just kind of went viral, and more and more people got involved because others did it, and they posted pictures and talked about it on social media,” she said. “I’m getting 50 to 100 emails a day.”

The effort is personal for the ELG staffers who have had family members face cancer, some due to asbestos exposure, according to Oltean.

Items recommended for the gift baskets include vitamins; fresh fruit and vegetables; protein, including eggs and lean meat; such foods as honey, green tea and organic soups; and non-food items such as socks, robes, blankets, soaps, shampoos, books and movies.

For more information, including a complete list of items, call 328-9200, ext. 138, or go to elglaw.com/kindness.